Module-1: Starting Point of Content Marketing
Lesson 1: From the Author
Lesson 2: Here’s What to Expect
Lesson 3: Content Marketing: The What and Why
Lesson 4: The Content Marketing Formula
Lesson 5: Create a Customer Avatar
Lesson 6: Content Marketing and the Customer Value Journey
Lesson 7: The Most Dangerous Myth in Content Marketing
Lesson 8: The “Content Baton
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Module-2: Content that Drives Awareness
Lesson 1: Content that Creates Awareness and Engagement
Lesson 2: Goals at the Awareness and Engagement Stages
Lesson 3: 5 Staple Content “Wrappers”
Lesson 4: Content-Type: Blog Article
Lesson 5: The 10-Point Blog Post Audit
Lesson 6: Content-Type: Podcast
Lesson 7: Content-Type: Video
Lesson 8: Content-Type: Social Update
Lesson 9: What Should My Post Be About?
Lesson 10: How Often Should I Post?
Lesson 11: How Should I Get Traffic to My Post?
Lesson 12: Engineering Engagement
Lesson 13: The Gate: From Awareness to Subscription
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MODULE 3 Content that Generates Leads
Lesson 1: Content that Generates Leads
Lesson 2: Goals at the Subscribe Stage
Lesson 3: Content-Type: Lead Magnet
Lesson 4: 7 Types of Lead Magnets
Lesson 5: The Squeeze Page
Lesson 6: 5 Ways to Funnel Traffic to Your Squeeze Page
Lesson 7: The 10-Point Lead Magnet Audit
Lesson 8: Content-Type: Event
Lesson 9: In-Person Events at the Subscription Stage
Lesson 10: Online Events at the Subscription Stage
Lesson 11: The “Left Turn”: From Subscriber to First-Time Buyer
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MODULE 4 Content That Sells
Lesson 1: Content that Sells More (and More Often)
Lesson 2: Goals at the Convert Stage
Lesson 3: Goals at the Ascend Stage
Lesson 4: Anticipating and Satisfying Intent
Lesson 5: Content-Type: Customer Story
Lesson 6: Content-Type: Product Demo
Lesson 7: Content-Type: Product Comparison
Lesson 8: Content-Type: Event
Lesson 9: The Gray Area Between Copywriting and Content Marketing
Lesson 10: Indoctrination and Onboarding: From Buyers to Loyal, Raving Fans
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MODULE 5 Content that Increases Retention & Loyalty
Lesson 1: Content That Increases Customer Retention & Loyalty
Lesson 2: Leveraging Awareness Content
Lesson 3: Content-Type: Welcome Email
Lesson 4: Content-Type: About Page
Lesson 5: Content-Type: Packaging and Package Inserts
Lesson 6: Content-Type: Support Documentation
Lesson 7: Content-Type: Events
Lesson 8: Digging a Competitive Moat with Content Marketing
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