Course Content
1 – The Role of Email Marketing
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1 – Meet Your Instructor
2 – The Role of Email Marketing
3 – Understanding The THREE Different Types of Email – Part 1
4 – Understanding The THREE Different Types of Email – Part 2
5 – The TWO Send Types
6 – Email Marketing and List Building
2 – Creating Your Promo Calendar
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1: Gathering promotional assets
2 – Promotional Planning
3 – Creating Your 30 Day Calendar
4 – Creating Your 90 Day Rolling Calendar
3 – Email Campaign Creation
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1 – Email Campaigns Explained
2 – Storyboarding Your Indoctrination Campaign
3 – CASE STUDY. DigitalMarketer Indoctrination – Part 1
4 – CASE STUDY. DigitalMarketer Indoctrination – Part 2
5 – CASE STUDY. DigitalMarketer Indoctrination – Part 3
6 – Storyboarding Your Engagement Campaign
7 – Storyboarding Your Ascension Campaign
8 – Crafting A Consumption Campaign
9 – Crafting An Upsell Campaign
10 – Storyboarding Your Segmentation Campaign – Part 1
11 – Storyboarding Your Segmentation Campaign – Part 2
12 – Storyboarding Your Segmentation Campaign – Part 3
13 – Storyboarding Your Segmentation Campaign – Part 4
14 – Storyboarding Your Re-Engagement Campaign – Part 1
15 – Storyboarding Your Re-Engagement Campaign – Part 2
16 – Storyboarding Your Re-Engagement Campaign – Part 3
17 – CASE STUDY. DigitalMarketer Re-Engagement Campaign
18 – CASE STUDY. DigitalMarketer Win-Back Campaign
4 – Email Copywriting and Design
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1 – Harvesting Proven Copy
2 – Four Reasons People Buy
3 – Points of Belief
4 – Crafting your Subject Lines
5 – Crafting Your Body Copy
6 – Queuing the Click
5 – Optimizing Opens and Clicks
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1 – Getting More Opens
2 – Getting More Clicks
6 – Tracking and Measuring Results
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1 – Benchmarking Your Results
2 – What to Track and When to Track it
3 – Email Stats Tracking Sheet DEMO
7 – Email Deliverability
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1 – Ways to Prove You’re NOT A SPAMMER
2 – Your Mailer Reputation
3 – Your Sender Infrastructure
4 – Your Subscriber Engagement
5 – Monitoring and Tracking Deliverabliity
6 – Time To Get Certified
7 – Mini-Project 6 Email Marketing Mastery Assignment
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